We drafted many initial ideas for our groups digipak, this was mine. I thought that this theme, and serpia would be the best colouring effect, as it makes our whole digipak look challenging and that the protagonist which is featured as gone through a lot of strife and hardship in order to be sucessful, the name of the Album which we chose was, 'The Fuel for Success' This implies that this Album will be one that will drives others to become whatever they want to be and give them the belief that they can do so, if they work hard. This was something I learnt when conducting market research in our pre-production, people generally associate darkness with struggle and success with light.
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