Target Audience

The target audience for our the song we have chosen (Let the Drummer kick) and the music video itself would be anyone still in the stage of aspiring or in the process of becoming something, for example, anyone in education, sports or just trying to make their dreams a reality, mainly between the ages of 14-24, both males and females. We chose this age range because we wanted to represent youth, they have been getting a lot of bad press lately, with all the gun and knife crime deaths in the UK. However, this video is for people who are caught in the middle of all this violence and all they really want to do is become successful.

Name: Todd
Occupation: University Student
Interests: Drummer in a Rock band,Hopes one day of becoming successful.
Hobbies: Listening to music and playing sports; Basketball, Football, & Hockey

The song 'Let the Drummer Kick' will be a form of inspiration to Todd as being a drummer in a band he may relate to this song as if he keeps on 'kickin' & pushin'' he and the rest of his band will make it far. The song is all about determination and drive, and trying your hardest to achieve whatever you want to achieve in life. The music video shows the struggles and challnges the three characters go through in order to become sucessful, and achieve what they wanted to achieve.