BLOGGER TEMPLATES AND TWITTER BACKGROUNDS

Friday, 26 November 2010

Treatment

For our music video we are going to have three storylines along with the performance scenes. The performance scenes are going to be the base of the music video so if we have the problem of storage of footage we will be able to rely on the performance scenes as a back up to fill the blank scenes.

The first storyline is student who is played by me, Myrin Hall. He receives a grade F so he works constantly until he gets an A*. The second storyline is basketball player who is played by Nathaniel Prince, he loses at a one on one game but works on this technique tirelessly that eventually he wins the basketball match the second time round. The last storyline played by Terry Boateng is about a performer who is never chosen to perform so he practices and finally performs at a concert. The performance scenes are also played by Terry Boateng, the performance scenes will turn into the performance scenes of the performer’s storyline

In our music video there are many themes that are included and represented but there are three main themes that will stand out in our music video. The first theme is determination; each storyline portrays the theme of determination because in the students storyline he is determined to his A* so he works hard until he gets it. The performer storyline he is determined to become an excellent performer which he does as he turns into the performer of the music video. The basketball players is determined because he wants to make sure that the wins the basketball rematch so he practices to win.

The second theme for the music video is success because all the storylines achieve the tasks that they set out to do. So they were all successful because they come up on top so they accomplish what they need to. The third theme for the music video is dreams because in all the storylines the characters, are dreaming about them accomplishing so implying that everyone not matter what dream can achieve their dreams.

To introduce the music video we are going to have a mobile phone playing the song. After that we are going to have an introduction to all the characters and an introduction to their narratives. We are going to have the words don’t give up appear on the screen which is symbolizes that the characters are not going to stop trying and that they will accomplish what they set out to do.

In the middle we are going to be doing jump cuts of the four different parts of the music video. We are going to match the words to the meanings so for example humiliation will be show through Nathaniel losing at basketball.

To end the music video we are going to rewind the main scenes of each of the storylines to portray that it was all a dream but showing that people can achieve their dreams, it also shows that if you want to achieve your dreams you got to work towards them.

There is going to be a mixture of editing paced speed because of the different changes in the beat. The beat of this music video is a strong beat so when the beat increases so will the pace of the beat because we want to do on beat editing.

The lighting of the music video is mainly going to be bright because we was trying to portray through the lighting that through the struggling that each character is going to through the brightness is there to signifier that the characters will be successful. We use bright lighting on the performance scenes because the brightest draws the attention to the artist which adds to the performance effect of trying to show the skills of the artist.

We have made the music video black and white because the black and white is there to depict that the characters are trying to break through into colour so into success, so that at as the music video progresses and the characters get closer to achieving their goal they become more in colour showing that they are improving.

In our music video we are going to use a variety of camera angles on the performance scenes we are going to use a variety of camera angles to show that he is a good performer. For the basketball storyline we are going to have at lot of medium long shots as we would be trying to include all the action of the basketball match, also we are going to have close ups to show the facial expressions when he loses and when he wins. We are going to have a lot of close ups on the students storyline as we want to show the facial expressions as he struggles to get his grade up and then to show how much his expression changed when he gets that A*.

Thursday, 25 November 2010

Target Audience

The target audience for our the song we have chosen (Let the Drummer kick) and the music video itself would be anyone still in the stage of aspiring or in the process of becoming something, for example, anyone in education, sports or just trying to make their dreams a reality, mainly between the ages of 14-24, both males and females. We chose this age range because we wanted to represent youth, they have been getting a lot of bad press lately, with all the gun and knife crime deaths in the UK. However, this video is for people who are caught in the middle of all this violence and all they really want to do is become successful.

Name: Todd
Occupation: University Student
Interests: Drummer in a Rock band,Hopes one day of becoming successful.
Hobbies: Listening to music and playing sports; Basketball, Football, & Hockey

The song 'Let the Drummer Kick' will be a form of inspiration to Todd as being a drummer in a band he may relate to this song as if he keeps on 'kickin' & pushin'' he and the rest of his band will make it far. The song is all about determination and drive, and trying your hardest to achieve whatever you want to achieve in life. The music video shows the struggles and challnges the three characters go through in order to become sucessful, and achieve what they wanted to achieve.

Wednesday, 24 November 2010

Digipak Individual ideas

We drafted many initial ideas for our groups digipak, this was mine. I thought that this theme, and serpia would be the best colouring effect, as it makes our whole digipak look challenging and that the protagonist which is featured as gone through a lot of strife and hardship in order to be sucessful, the name of the Album which we chose was, 'The Fuel for Success' This implies that this Album will be one that will drives others to become whatever they want to be and give them the belief that they can do so, if they work hard. This was something I learnt when conducting market research in our pre-production, people generally associate darkness with struggle and success with light.

Sunday, 14 November 2010

Photography Training

In this session we learnt how to take clear 'good photos' Learning about composition. Understanding that every shot should have reason and purpose. For example, if we take a photo of a persons face, their necklace or the colour of their top should not be shown unless there is a clear purpose. Things should only be included if they are necessary.

We also learnt about the 'Rule of thirds' this was an imaginary grid usually 3x3 outlines the clear levels of an image.

For an example of a beach:
- The sky would be the top level
- In the middle would be that sea
- Then the beach floor would be the lowest level.

We touched upon Exposure, I feel this is a major factor in the process of capturing images, because lighting is such a key element in taking a 'good photo'.
For our Photo's we would be using Cannon EOS 450D
These camera's have an in-built 'P' feature which provides the user with autmatic exposure settings, in some rare cases you do need to adjust the exposure yourself t your taste, but a majority of the time this automated exposure setting is very useful.

Saturday, 13 November 2010

Locations

Nathaniel's Basketball scenes:


- Norwood Lakes Basketball Courts & Park


Myrin's School Scenes:

- Harris South Norwood Classroom
- Film Studio

Header 2

My Musician Scenes:

- A Street in South Norwood
- Film Studio

Wednesday, 10 November 2010

Rough Cut Feedback





This is the feedback for when we showed out fellow classmates they gave us both Positive and Negative comments, things they thought we should think of improving, and things they thought we should keep the same.


Positive Comments
  • We had very clear shots.
  • The studio shots of me with the microphone was liked, our classmates said they were fond of our various camera angles.
  • They thought the lip-syncing was 'perfect'.
  • They also thought they we had made an excellent start.
Negative Comments
  • Needed more clever editing to match the beat and the footage.
  • Add more cuts, to make use of the footage, and to ensure that the audience dont get bored.
  • Get rid of unnecessary shadows in the studio shots.
This feedback was important at this stage in our production because if we had not been able to make these changes we may in the later stages regret it, because it would be much harder to edit out these mistakes. We feel that the addition to the words 'Dont Give Up' adds to the overall feel and message of our music video which is anything you really want in life you can achieve if you work hard at it and... 'Dont Give Up'

Moodboard of Lyrics